What is Live Timing?
In the Tower
On the Web
New Revenue for the Track
For the Sponsors
Prices and Purchase Options
Revenue, without it we perish!
Our objective with Live Timing is to provide tracks with methods of generating additional revenue. Whether it comes in the form of additional racer participation, revenue from selling racer and fan subscriptions or increased sponsor support, it all comes down to the same thing, capital to help you grow and thrive.
Additional Racer Participation:
What does it take to get a racer to your track more often during the season? What does it take to get a new racer to the track for the first time? These are hard questions. One thing we know for sure, the better the racers experience is and the more they feel "connected" to the track the more likely they are to return.
So how can Live Timing help? In several ways:
All these things keep the racer engaged with the track. All these things bring the racer back to your web site. All these things put your sponsor's messages in front of the racers. All these things help make a racer feel connected to the track.
Not enough time at the end of a long day? Of course there isn't, but with the help of Live Timing all this can be done in 15 minutes or less!
Sales of racer and fan packages:
Once your Track has implemented the Live Timing System some new opportunities become available.
The historical run data that has been collected from the Track is interesting, but its real value lies in its use as information for the racer and fan.
For the racer:
What a racer wants and needs is a way of looking at all of his/her run data at one time, and the ability to select, compare, annotate, and determine patterns in this data. This, in turn, produces the information a racer needs to understand his winning, losing, strengths, and weaknesses and most importantly, what he/she needs to work on to be better.
Without Live Timing, a racer needs to collect and keep track of, all their time slips. Enter all the run data into a spread sheet, and then, while manipulating the data, search for patterns of information. Not always an easy feat for the average racer.
The Personal Racer Data Package, or PRD, was developed specifically to meet this need for the racer. Simply put, it allows racers to download their run data, select, filter, sort and organize it and see the consolidated analysis of those runs.
Compared to other products on the market we think you will find this package to be a bargain for the racer at $40 for the season. Sell these and receive a $10 (25%) credit for each one.
For a more detailed explanation of the power available with this tool go to www.1320go.com
For the Fan:
This one is still a bit of "work-in-progress". Currently it allows a subscriber to view all historical data from all the Member Tracks using the Live Timing web pages. Where it is going is we will provide them the ability to view historical runs using our "Instant Replay" analog screen. We are waiting for the go-ahead from the Patent Attorneys before we make it available.
Currently it's a good deal at $40 a season, in the future it will be a bargain.
Like the PRD package, sell these and receive a $10 (25%) credit for each one.
Increased sponsor support:
One of the really nice features of the Live Timing System is that it provides for several new ways of supporting your sponsors.
The reason these are powerful tools for attracting sponsors is the time the average user spends on these pages. The average web page is viewed for less than 3 seconds. That is how long some looks at it before moving on. The live timing screens, on the other hand, keep viewers, on the average, for more than 10 minutes! In Internet terms, that is HUGE!
These are some of the features and possibilities that are part of Live Timing Family of Products.
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